Boomer’s Sportsbook Opens June 1 at Silver Sevens Off the Las Vegas Strip, Replacing William Hill

Boomer’s Sportsbook received approval from the Nevada Gaming Control Board on Thursday to open a race and sportsbook at the Silver Sevens Hotel and Casino just east of the Las Vegas Strip, marking the regional operator’s 13th Nevada location since launching in August 2025. The new book will open June 1 and will replace William Hill, which Silver Sevens owner Affinity Gaming terminated an agreement with as part of a broader strategy to elevate the property’s sports wagering offering.

Boomer’s CEO Joe Asher, who built a reputation in the Las Vegas sportsbook market during his years with William Hill’s US operations, described Silver Sevens as an ideal fit for the brand because of its mixed customer base of locals and visitors. The property sits on Flamingo Road and Paradise Road near the Las Vegas Convention Center and is also in proximity to the upcoming Oakland Athletics stadium under construction. “There’s a mix of the customer base — people hanging out there for quite a period of time and others coming from Park Towers,” Asher said.

Boomer’s Growth Strategy

Thursday’s approval was expedited through a special session held one hour ahead of the regular Nevada Gaming Commission meeting. The Silver Sevens location will be the 12th Boomer’s sportsbook to open, with Club Fortune in North Las Vegas still undergoing renovation. Seven additional Boomer’s applications are pending with the board, including two Affinity Gaming properties in Primm that have been set aside as those casinos undergo operational changes.

Asher said the company hopes to have at least 18 locations open by the start of the NFL season in September. The Silver Sevens sportsbook will have seven betting kiosks and employ up to four full-time staff. The property recently added 200 new slot machines and a Denny’s restaurant as part of a broader renovation push by Affinity Gaming.

Boomer’s has differentiated itself in the competitive Nevada market through promotional pricing and team-specific offers. Asher cited a current Vegas Golden Knights promotion that gives customers a free $10 bet if the Knights score in the first period of a game they wagered on. “It’s been popular with our customers and cashed four times in each of the first two rounds,” Asher said. The company also offers matched deposit bonuses up to $250 for new sign-ups.

The Nevada Retail Landscape

Nevada remains the bedrock of retail sports betting in the United States. Unlike most other states that legalized after PASPA’s repeal in 2018, Nevada’s retail sportsbook ecosystem was built over decades and continues to serve as a model for how physical books can coexist alongside mobile platforms. Boomer’s is among a handful of Nevada-only operators that have found a niche by catering specifically to locals rather than competing directly with the major national brands at Strip properties.

For bettors who prefer the in-person experience or are visiting Las Vegas this summer, the Silver Sevens location adds another accessible book just off the Strip corridor. Those looking for the full picture on legal sports betting options in Nevada can review online sportsbooks in Nevada for both the retail and mobile landscape.