SOFTSWISS Just Made It Dead Simple for Any Operator to Launch a Prediction Market in Days

Prediction markets exploded in 2025. The annualized trading volume in the United States alone jumped from roughly $300 million in 2024 to an estimated $40 billion to $50 billion in 2025 — a number that turned heads across every corner of the betting industry. Now, SOFTSWISS is making it dramatically easier for online casino and sportsbook operators to get in on that growth. The Malta-based iGaming technology firm has officially launched SOFTSWISS Prediction Markets, a B2B solution that lets existing partners go live with prediction markets in as little as two to three days.

What the Product Actually Is

SOFTSWISS Prediction Markets is a fixed-odds solution built specifically for the B2B market — meaning it is not a consumer platform like Polymarket or Kalshi, but a white-label infrastructure layer that any operator can plug into their existing product stack. The product lets players wager on the binary outcomes of real-world events spanning politics, economics, technology, and culture.

The integration mechanics are deliberately simple. Operators can deploy it as a standalone iFrame widget that drops into any existing platform, or as a direct vertical integration within the SOFTSWISS Sportsbook for partners already on that infrastructure. For existing SOFTSWISS partners, the launch timeline is two to three days. New operators coming to the platform fresh can expect roughly three weeks to get up and running, with much of the heavy lifting handled server-side through the CMS.

The fixed-odds structure is a meaningful design choice. Unlike peer-to-peer exchange models — which depend on external liquidity and counterparty matching — fixed-odds pricing gives operators direct control over margins and risk management. It is the same framework most sportsbook operators already work within, which makes the compliance and operational lift far more manageable than building a P2P exchange from scratch.

Why Operators Would Want This

The business case is straightforward: prediction markets attract a player segment that traditional sportsbooks are not reaching. As Olga Resiga, Chief Business Development Officer at SOFTSWISS, put it: “Prediction markets are not just an extension of sportsbooks — they introduce entirely new audiences who have never engaged with traditional betting products. The motivation is different: users are driven by their understanding of global events rather than fandom.”

That distinction matters for operators looking to grow their total addressable market. A bettor who has never placed a moneyline wager may be deeply engaged in following geopolitical events, interest rate decisions, or major technology announcements — and prediction markets are designed exactly for that type of engagement. Adding this vertical does not cannibalize existing sportsbook revenue; it opens a separate acquisition channel.

Alexander Kamenetskyi, Head of Operations at SOFTSWISS Sportsbook, framed the core operator challenge plainly: “For most operators, the real question is not whether prediction markets are interesting, but how to bring them into an existing stack without rebuilding everything around exchange mechanics. A fixed-odds model makes that much more practical.” The product is already live with selected early partners, which means the integration is proven in production, not theoretical.

What This Means for Bettors

For bettors, the practical effect of a product like this is more access points. Prediction markets have largely been siloed on dedicated platforms — Kalshi and Polymarket being the most prominent examples in the US market. That starts to change when the technology becomes modular enough that any established sportsbook or casino operator can add it in days. The platforms bettors already use, trust, and have funded accounts on could begin offering prediction markets alongside traditional sports wagering.

That convenience factor is underrated. Bettors do not necessarily want to manage accounts on five different platforms. If a sportsbook they already use adds prediction markets as a vertical, those players are likely to engage with it simply because the friction is gone. More distribution means more volume, more competitive odds, and ultimately more market depth for everyone participating.

SOFTSWISS as a B2B Infrastructure Player

SOFTSWISS is not a newcomer. The company has been supplying iGaming software since 2009 and currently supports more than 1,000 global brands with a team of over 2,000 people. Its product suite covers casino management systems, sportsbook infrastructure, affiliate platforms, and now prediction markets. When a company with that kind of distribution footprint launches a new vertical product, the adoption curve tends to be faster than a startup entering the same space — existing relationships and technical integrations accelerate rollout in a way that is difficult to replicate from zero.

SOFTSWISS is scheduled to present the Prediction Markets product and discuss integration scenarios at the BiS SiGMA South America exhibition in São Paulo, which signals the company is actively pursuing operator partnerships in emerging markets where prediction markets remain largely untapped.

The Bigger Picture

The trajectory of prediction markets over the past 18 months has been one of the more striking developments in the broader betting landscape. What was largely an academic concept and niche crypto-native product became a mainstream political wagering phenomenon during the 2024 US election cycle, and the volume never really came back down. The infrastructure gap — the absence of easy, compliant B2B tooling — has been one of the genuine barriers to wider operator adoption.

Products like SOFTSWISS Prediction Markets close that gap. When established technology providers build modular, operator-ready solutions on familiar frameworks, prediction markets stop being a standalone experiment and start becoming a standard feature of the modern betting platform. That shift is already underway, and the pace is only going to accelerate from here.