Polymarket Becomes ATP Tour’s Official Prediction Market Provider, Lands Live Streaming Rights

Polymarket has struck a deal with the ATP Tour that names the prediction market platform as the tour’s official prediction market provider, a partnership that also hands the company live streaming rights to tens of thousands of professional tennis matches each season. The agreement gives registered US users exclusive access to live streams of ATP Tour and ATP Challenger Tour matches paired directly with real-time trading markets on Polymarket’s platform.

The deal was struck with Tennis Data Innovations (TDI), a joint venture between ATP Tour, Inc. and ATP Media Holdings Limited that manages and commercializes official data and streaming rights across both tours. Under the arrangement, Polymarket becomes the exclusive ATP streaming destination within the US prediction market category, with matches integrated directly into its platform rather than simply licensed alongside it.

How the Streaming and Data Pieces Fit Together

Live streams will be supplied through TDI, while official real-time data and odds for every match will come from Sportradar, TDI’s exclusive distribution partner, which will support timely market settlements. Polymarket will also draw on Sportradar’s integrity services as part of the arrangement, a feature that has become standard across the wave of league-level prediction market deals signed over the past year.

The scope is substantial. The rights cover approximately 20,000 matches per ATP season, spanning main draw and qualifying singles and doubles across both the ATP Tour and ATP Challenger Tour. Coverage includes marquee stops such as Indian Wells, the Miami Open, the Cincinnati Open and the season-ending Nitto ATP Finals, giving Polymarket a presence across nearly the entire competitive calendar rather than a handful of headline events.

A Different Kind of Sports Partnership

“Tennis is a natural fit for prediction markets, with momentum shifting point by point and every match creating opportunities for expectations to change in real time,” said Ari Borod, President of Sports Business Development at Polymarket. “By combining live ATP streaming with official data and prediction markets in one place, we’re creating a more dynamic product allowing fans to experience and trade on markets relating to the game as it unfolds.”

Borod described the arrangement as combining exclusive streaming with exclusive data within a single marketplace, calling it the first product of its kind executed in the United States. He noted that trading volume tends to rise as matches progress, with intensity building the later a match goes — a dynamic that fits neatly with a sport built around momentum swings within individual games and sets.

“The way people follow and engage with sports continues to evolve, and we want tennis to be at the forefront of that change,” said David Lampitt, CEO of TDI. “Polymarket has emerged as a leader in its category, and we’re excited to welcome them as the Official Prediction Market Provider of the ATP Tour and give fans another way to connect with the sport throughout the season.”

Part of a Rapidly Growing Portfolio

The ATP agreement adds to a sports partnership list that already includes league-level relationships with MLB, MLS, UFC and others. Polymarket signed on as MLS’s exclusive prediction market partner in January, followed by a multiyear MLB deal in March reportedly worth as much as $300 million over three years, alongside a formal integrity information-sharing agreement between MLB and the Commodity Futures Trading Commission.

What sets the ATP deal apart from those earlier arrangements, according to company representatives, is that it extends beyond branding and official data into live media rights and direct product integration — fans watching the stream and trading the market do so in the same place, rather than toggling between a broadcast and a separate trading app. Bettors and traders who already track odds movement through platforms like Polymarket will find the tennis calendar’s density — nearly 20,000 matches spread across a full season — creates a far more continuous market than most stick-and-ball sports can offer.

Polymarket also gains access to a year-round calendar of tennis events under the deal, a factor executives say supports sustained user engagement between individual tournaments. Rather than trading activity clustering around a handful of marquee weeks, the ATP’s near-constant schedule of Tour and Challenger events gives the platform a reason for users to keep checking in throughout the year, not just during majors.