Kalshi and ADI Predictstreet Team Up for FIFA World Cup Prediction Market Push

Prediction market exchange Kalshi has announced a strategic partnership with ADI Predictstreet, the official prediction market partner of the FIFA World Cup 2026. The deal positions Kalshi branding alongside ADI Predictstreet in stadium, TV, and online placements as the tournament moves through its knockout rounds, giving Kalshi prominent visibility at one of the most-watched sporting events on the planet.

ADI Predictstreet, a Gibraltar-licensed prediction market platform, was named FIFA’s official prediction market partner in April, giving the Abu Dhabi-based company a high-profile role at the 2026 World Cup despite its relatively limited public profile in the United States. The company operates under the umbrella of Sheikh Tahnoon bin Zayed al Nahyan, the UAE’s national security advisor and head of a business empire valued at more than $1.3 trillion, according to reporting by VegasInsider.

What the Partnership Includes

Under the agreement, Kalshi and ADI Predictstreet will develop a co-branded World Cup hub providing access to a wide range of global football prediction markets alongside tournament updates and exclusive content. Beyond the tournament, Kalshi will provide market expansion to ADI Predictstreet’s international platform over the longer term, extending the commercial relationship past the final whistle at the MetLife Stadium on July 19.

The deal structure mirrors an earlier arrangement ADI Predictstreet made with Fanatics Markets, which launched a co-branded FIFA World Cup hub through a partnership with ADI. The parallel partnerships suggest ADI is pursuing a strategy of aligning with established U.S. prediction market and sports betting brands to build U.S.-facing distribution for its FIFA-licensed content.

Kalshi’s World Cup Moment

Kalshi has already been reporting record World Cup numbers independent of this partnership. The platform saw its aggregated open interest cross $1 billion for the first time during tournament group stage play, and reported $17 billion in World Cup trading volume in the first two weeks alone, with daily fees exceeding $10 million. The ADI co-branding amplifies that exposure by connecting Kalshi’s name directly to FIFA’s official marketing footprint.

For U.S. traders, the partnership means additional World Cup markets and content are expected to flow through Kalshi’s existing platform. American users can already trade on hundreds of World Cup markets at Kalshi, from match outcomes and tournament bracket markets to player-specific contracts. New traders can claim a bonus through the Kalshi promo code page, or review the platform in depth at the Kalshi review. Those curious about how the broader market stacks up can read the comparison at Kalshi vs. Polymarket.