Fanatics Markets Expands Fanatics ONE Loyalty Program to Prediction Markets, Letting Traders Earn FanCash

Fanatics Markets has extended the Fanatics ONE loyalty program to its prediction markets platform, allowing users to earn FanCash rewards on their trading activity — the same currency that accrues across Fanatics merchandise purchases, sportsbook bets, and other products in the Fanatics ecosystem. The expansion, announced in early June ahead of the World Cup, lets prediction market traders earn up to 10 percent in FanCash on their trades during the tournament period, with the earned currency redeemable across the full range of Fanatics platforms.

Fanatics ONE launched in 2025 as the company’s unified loyalty framework, designed to tie together its various consumer businesses — the core merchandise and memorabilia platform, Fanatics Sportsbook and Casino, collectibles, and now prediction markets — through a shared rewards currency and tiered membership structure. The addition of Fanatics Markets to the program means a user who places a prediction market trade, buys a jersey, and bets on a game through Fanatics Sportsbook is now earning toward the same loyalty tier and accumulating the same redeemable currency across all three activities.

How the Program Works

Fanatics ONE operates on a tier system with five levels: ONEmember, ONEmember pro, ONE Gold, ONE Platinum, and ONE Black (the top tier, which is invite-only and requires at least 200,000 tier points). Points accumulate based on trading activity on Fanatics Markets, betting activity on Fanatics Sportsbook, and merchandise purchases. Users who engage with multiple parts of the Fanatics ecosystem will advance through tiers faster than users who stick to a single platform.

FanCash, the loyalty currency earned through the program, can be used to purchase prediction market contracts, place sportsbook bets, buy merchandise, acquire tickets to events, and make purchases at Fanatics Fest experiences and other platform touchpoints. The fungibility of FanCash across such a broad range of categories is one of the program’s more distinctive features — unlike most sportsbook loyalty programs, where bonus credits can only be used for more betting, FanCash has utility as a general currency within the broader Fanatics commercial ecosystem.

Fanatics Markets is powered by infrastructure from Crypto.com promo code Derivatives North America, a CFTC-registered designated contract market. The platform is currently available in 23 states and four US territories, including major markets like California, Texas, and Florida where traditional mobile sports betting apps are not yet legal. A refer-a-friend program was also introduced alongside the FanCash expansion, rewarding both existing users and newly referred users with FanCash when the referred individual completes their first trade.

The World Cup Connection

The timing of the Fanatics ONE expansion to prediction markets is deliberately tied to the FIFA World Cup. Fanatics Markets is one of the key prediction market platforms available for World Cup trading in the US, both through its own product and through its co-branded World Cup Hub with ADI Predictstreet, FIFA’s official prediction market partner. The company launched the hub in late May to give users access to World Cup markets while also building the Fanatics ONE membership base among a new cohort of engagement-driven users who may not have previously interacted with Fanatics’ prediction market offering.

The World Cup represents the biggest near-term demand event for prediction market platforms in the US, and every major operator in the space is competing aggressively for users ahead of the tournament. FanCash-on-trades is a meaningful differentiator for Fanatics Markets, because it offers something that pure prediction market operators cannot easily replicate: a reward that has real value outside the prediction market context. For sports fans who already buy Fanatics merchandise or use Fanatics Sportsbook, the loyalty integration makes the prediction market product significantly more attractive.

For users exploring prediction market options, the full best prediction market apps guide includes Fanatics Markets alongside other major platforms. Those interested in the prediction market promotions landscape can find details on sign-up offers and rewards structures across competing services.