ADI Predictstreet Goes Live as FIFA’s Official Prediction Market Partner Days Before World Cup Kicks Off

ADI Predictstreet, the Gibraltar-licensed platform that holds the official prediction market partnership with FIFA for the World Cup, has launched its product just days before the tournament begins. The rollout comes after months of anticipation and some uncertainty about whether the platform would be ready in time, following a period of beta testing and a stretch when its markets showed limited trading activity. With the World Cup opening June 11, ADI Predictstreet is now positioned to be the official face of prediction market wagering for the tournament globally.

The launch is significant for multiple reasons. ADI Predictstreet is operated by an entity backed by Abu Dhabi’s royal family and is licensed exclusively in Gibraltar — a respected but limited regulatory perch that does not include CFTC authorization, meaning the platform cannot directly serve US users despite the World Cup being hosted primarily in the United States. That obstacle required a creative solution, which ADI found through a partnership with Fanatics Markets.

The Fanatics Markets Partnership

Fanatics Markets, which operates as a designated contract market under CFTC oversight on Crypto.com promo code‘s exchange infrastructure, resolved ADI Predictstreet’s US access problem by launching a co-branded World Cup Hub in late May. The hub makes ADI’s World Cup prediction markets available across 23 states and four US territories, including large markets like California, Texas, and Florida — states where traditional sports betting apps are not yet legal. The co-branded approach allows ADI to fulfill its obligations as FIFA’s official prediction market partner in the US market while staying within the regulatory framework that governs derivatives trading.

The partnership structure reflects how much complexity the US prediction market landscape has introduced for operators seeking to move quickly on major events. FIFA’s choice of ADI as its official partner was made in part based on ADI’s blockchain infrastructure and its connections to the Abu Dhabi government’s push to develop a regulated financial technology ecosystem. But a company without a CFTC designation landing the official prediction market rights for a World Cup hosted in America created an inherent tension that the Fanatics deal was designed to bridge.

What the Platform Offers

ADI Predictstreet is focused on football — or soccer, in the American context — and offers prediction markets on match outcomes, tournament advancement, individual player performance, and other World Cup-related events. The platform is accessible via mobile and desktop and is designed to serve fans who want to engage with the tournament through forecasting rather than traditional sports betting. The prediction market format, in which users take positions on probability-based outcomes and trade those positions before settlement, differs from fixed-odds betting in ways that have allowed some platforms to argue they are financial instruments rather than gambling products.

US users accessing the markets through the Fanatics World Cup Hub will be using the co-branded product rather than ADI’s standalone platform. The underlying markets are expected to be the same, but the user interface and regulatory wrapper differ based on which jurisdiction and partner is serving the customer.

The World Cup as a Prediction Market Proving Ground

The 2026 World Cup, with matches spread across multiple US cities and an expected television audience of billions globally, represents the largest single opportunity for prediction market platforms to acquire users and demonstrate product quality. Multiple operators beyond ADI and Fanatics are competing for World Cup betting and trading volume, including Kalshi promo code, which has its own suite of tournament markets, and DraftKings and FanDuel, which have rolled out prediction market products alongside their traditional sportsbook offerings.

For bettors and traders evaluating their options, the full range of best prediction market apps includes coverage of most major platforms, with breakdowns of which are available by state. Those looking specifically at Fanatics-related products can find details in the prediction market promotions section as the tournament gets underway.