Betway Parent Super Group Reports 18% Revenue Rise to $684 Million in Q2 2026

Super Group, the parent company of online sportsbook Betway and casino brands Jackpot City and Lucky Nugget, posted record second-quarter revenue of $684 million, an 18% jump from $579 million a year earlier. The London-listed operator credited the growth to expanding operations in Africa, Europe and the rest of the world, even after walking away from the US-regulated market following its second-quarter 2025 results.

The numbers mark one of the strongest quarters in the company’s history, with profitability climbing alongside the top line rather than lagging behind it. For a company that has spent the past year recalibrating its global footprint, the second quarter offered a clear signal that the strategy is working.

Super Group’s brand portfolio extends well beyond Betway. The group also owns Jackpot City Casino, Lucky Nugget Casino and the multi-brand online casino operation Spin, giving it a diversified base of betting and gaming products across dozens of international markets. That breadth has become increasingly important as the company leans on regions outside North America to drive growth.

Profit Swings Sharply Higher

Super Group turned a $123 million profit in the second quarter, a dramatic reversal from the $3 million loss it posted in the same period last year. Adjusted EBITDA rose 30% to $204 million, pushing the adjusted EBITDA margin up from 27% to 30%. The company said the improvement reflected stronger operating leverage and the absence of the impairment and onerous-contract charges that weighed on results a year ago.

Cash and cash equivalents stood at $548 million at the end of June, up from $513 million at the close of last year, even after the company returned $25 million to shareholders during the quarter. CFO Alinda van Wyk said the results showed “another quarter of record revenue, profitability and cash generation.”

User Growth and Wagering Trends

Average monthly active customers reached 6.2 million, a 13% year-over-year increase. Total wagering activity climbed across both major verticals, with sports betting volume up 8% and casino wagering up 15%, pointing to broadening engagement across Super Group’s betting and gaming portfolio.

The company also pointed to strong World Cup-related engagement as a contributor to the quarter’s momentum, alongside continued growth across its African markets, where Betway has built a substantial customer base over more than a decade of operation. Africa in particular has emerged as a cornerstone of Super Group’s growth story, with mobile-first betting adoption continuing to expand across the continent even as competition intensifies from regional and international operators alike.

Europe also contributed meaningfully to the quarter’s results, with the company citing broad-based strength across its international operations rather than reliance on any single market. That geographic diversification stands in contrast to many operators who remain heavily concentrated in the US, where marketing costs and promotional spending have squeezed margins across the industry.

Betway Lands Manchester United Deal

Alongside the earnings report, Super Group announced that Betway will become Manchester United’s Principal Partner and Exclusive Global Betting Partner beginning with the 2026-27 season, a marquee sponsorship that raises the brand’s visibility heading into the new campaign. The deal lands as sportsbooks increasingly lean on top-tier club partnerships to build recognition in markets outside the United States, where legal sportsbooks have become a far more crowded and heavily marketed space.

Buoyed by the quarter’s performance, Super Group raised its full-year 2026 guidance, now projecting revenue above $2.6 billion and adjusted EBITDA exceeding $710 million. The upgraded outlook signals management’s confidence that the momentum from Africa, Europe and the broader international footprint can carry through the back half of the year.

What It Means Going Forward

Super Group’s results stand out in an industry where several operators have leaned heavily on the highly competitive US market for growth. By contrast, Super Group’s exit from that market a year ago hasn’t dented its trajectory — if anything, the company’s international-first strategy appears to be paying off as it diversifies revenue across Africa, Europe and other regions. Investors have taken notice, with the raised guidance suggesting management believes the current growth rate is sustainable rather than a one-off quarter driven by World Cup betting volume.

The Manchester United partnership will be closely watched as a test of how far a global sponsorship can move the needle for a brand that no longer competes for attention in the US sports betting market. Rival operators have used similar high-profile club and league deals to build recognition among bettors who split their attention between sportsbook reviews and the growing list of prediction market alternatives entering the space. With a marquee sponsorship now in place and guidance moving higher, the operator enters the back half of 2026 with considerable momentum behind both its Betway sportsbook and its stable of casino brands.