PrizePicks Signs Its First NBA Partnership With the Atlanta Hawks, Bringing DFS to State Farm Arena

PrizePicks announced an official partnership with the Atlanta Hawks and State Farm Arena on June 29, marking the daily fantasy sports company’s first deal with an NBA team. The agreement makes PrizePicks a Proud Partner of the Hawks, with the company’s branding integrated across TV broadcasts, in-arena signage, and digital platforms. The partnership also includes a newly branded PrizePicks Party Deck — a premium hospitality space inside State Farm Arena featuring exclusive promotions and events for fans.

The deal comes shortly after PrizePicks was named an official daily fantasy sports partner of the NBA at the league level, giving the Atlanta-based company two layers of official league affiliation. The Hawks partnership deepens that relationship at the team level, combining broadcast exposure with immersive in-arena experiences that connect the PrizePicks brand directly to game-day moments.

A Homecoming Deal for PrizePicks

PrizePicks is headquartered in Atlanta, making the Hawks partnership particularly meaningful. The company was founded in the city and has grown into one of the country’s largest daily fantasy sports platforms while remaining based in the market. Partnering with the local NBA franchise gives PrizePicks high-visibility exposure in its home market and aligns its brand with one of the Southeast’s most prominent sports franchises.

Andrew Saltzman, president of business enterprise for the Hawks and State Farm Arena, said the partnership will create “new opportunities to deliver unique and engaging experiences” to the team’s fans. The PrizePicks logo will appear alongside in-game stat updates during broadcasts, reinforcing the connection between the platform’s player prop-based format and real-time game action — a natural fit for a product built on predicting individual player performances.

PrizePicks will also become the presenting partner of “Hawks AF (And Friends),” a podcast series produced by the franchise, extending the brand’s reach into the team’s digital content ecosystem.

DFS and the NBA: A Growing Partnership

The Hawks deal reflects a broader trend of daily fantasy sports platforms formalizing their relationships with professional leagues and teams. PrizePicks’ rise to prominence has been built on the player pick format — where users select two or more players and predict whether each will go over or under a statistical line — a product that has proven enormously popular with younger sports fans.

The NBA’s status as the league with the youngest and most digitally engaged fanbase makes it a natural fit for DFS expansion. PrizePicks’ deal with the Hawks is likely to be the first of several team-level NBA partnerships as the company continues to build its official league status into team-by-team market presence. For players looking to get started, the PrizePicks promo code offers new users a welcome bonus. Those looking to evaluate the platform before signing up can also read the PrizePicks review for a full breakdown of how the product works. In a sports betting and DFS landscape that continues to evolve rapidly, PrizePicks’ combination of official NBA status and team-level partnerships positions it as one of the most visible brands in the daily fantasy space heading into the 2026-27 NBA season. Users interested in comparing DFS options can explore the full range of DFS promo codes available across platforms.