BetMGM Partners With Tailgate Beach Club at Mandalay Bay as Las Vegas Sports Venue Opens on the Strip
BetMGM has announced a partnership with Tailgate Beach Club, a new 2,000-capacity sports and pop culture dayclub at Mandalay Bay that opened May 16 just steps from Allegiant Stadium.
BetMGM announced on May 14 that it has entered a partnership with Tailgate Beach Club, a new sports and pop culture dayclub at Mandalay Bay Resort and Casino on the Las Vegas Strip. The venue held its grand opening on May 16 with a live performance by Snoop Dogg, and the BetMGM partnership gives the brand a highly visible activation point adjacent to Allegiant Stadium and within one of the largest entertainment complexes in the country.
Tailgate Beach Club was developed by Clique Hospitality Group and spans 50,000 square feet with three heated pools, more than 125 feet of LED screens, 25 luxury cabanas, two premium bungalows, and capacity for 2,000 guests. The venue is designed to combine live DJs, games, and poolside hospitality with a 360-degree sports viewing experience that can be programmed around major events including NFL games, UFC cards, and March Madness. It operates seasonally from March Madness through Super Bowl Sunday each year.
How BetMGM Will Activate at the Venue
Under the partnership, BetMGM will have a prominent presence throughout Tailgate Beach Club including an on-site activation team to introduce new users to the BetMGM app, digital and static signage featuring live odds displays, and watch parties centered on marquee sports matchups. The venue will serve as a gathering place for BetMGM customers, adding an experiential layer to the brand’s already significant Las Vegas footprint. BetMGM currently operates nine retail sportsbooks at MGM Resorts properties across the Strip.
“Tailgate Beach Club’s mission of blending the energy of Las Vegas dayclubs and sports into a signature venue goes straight to the heart of BetMGM’s DNA,” said Matt Prevost, Chief Revenue Officer at BetMGM. “This opportunity allows us to deliver incredible memories for fans, introduce our product to new audiences, and reinforce our Las Vegas roots.” The partnership underscores Nevada’s central role in BetMGM’s strategy as the company pursues what it describes as an omnichannel advantage that links premier MGM Resorts venues with its digital platform. For those looking to use the BetMGM promo code or explore the app, the Tailgate Beach Club will also serve as a live demonstration environment for new users.
The Venue’s Location and Context
Tailgate Beach Club’s position steps away from Allegiant Stadium gives it natural relevance for Raiders games, the upcoming FIFA World Cup 2026, and other major events scheduled at the stadium. The venue also sits near Michelob ULTRA Arena, which hosts concerts and boxing events regularly. For BetMGM, the activation allows the brand to reach sports fans in a premium leisure environment where decisions about betting apps are naturally top of mind, a different kind of user acquisition than digital advertising and one that leverages MGM’s physical real estate advantage over digital-only competitors.