Last week, Monumental Sports & Entertainment, a premiere sports and entertainment group, collaborated with SportTechie, who is renowned as a sports technology resource and consultant, to host a conference on new revenue models and investment opportunities in the sports industry.
The Sports Capital Symposium provided content on Sports Betting, eSports, Sports Content Gamification and Sport Technology Investing. Networking and business opportunities with the professional sports leagues and teams, corporate sponsors, vendors, innovative thinkers, and investors were part of this 2-day virtual event. The event was shifted to the virtual format to ensure the safety of all that participated.
Some of the keynote speakers included Gary Bettman, Commissioner of the NHL and Muriel Bowser, Mayor of Washington DC. Joe Asher, the CEO of William Hill gave his perspective of where the sports betting industry is during this Covid pandemic. Ted and Zach Leonsis participated in a fireside chat that gave insight to the vision of Monumental Sports & Entertainment has for sports and technology.
I particularly liked Ted Leonsis telling the audience about one of his lowest moments as an owner of two professional teams to a Scott Van Pelt segment of Bad Beats. Both events involved the Washington Capitals and Washington Wizards and they occurred within minutes of each other. I reference this to show that sports have the same emotional effect on everyone from the fan that follows the team to the owner of the team.
I learned more about the recent partnership between NBC Universal and PointsBet. This is part of the press release from the NBA. “As part of the agreement, NBC Sports -- home to many of sports' most iconic and influential moments over the past century -- will provide PointsBet with year-round, multi-platform media and marketing opportunities across its unmatched portfolio of events.”
The marketing strategy employed by companies that have media content is to develop a relationship with a sports betting provider that can convert your viewers into a more engaged relationship. Facebook and Twitter have platforms that provide content to their massive audiences. I would encourage you to look at not only the traditional way of watching a game on television but to expand into gaming-centric telecasts and streaming live events on mobile device. This will enable you to stay connected to your team, the players and the events surrounding them.
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