Bally’s Completes Acquisition of Sam’s Town Shreveport Casino From Boyd Gaming

Bally’s Corporation has officially closed on its acquisition of Sam’s Town Shreveport from Boyd Gaming, adding another established riverboat casino to its growing regional portfolio. The $30 million deal, unanimously approved by the Louisiana Gaming Control Board, gives Bally’s control of two neighboring properties along the Red River in the Shreveport-Bossier City market.

Because Bally’s already owns and operates Bally’s Shreveport Casino & Hotel directly next door to Sam’s Town, the transaction marks the first time these two riverboat properties will operate under the same ownership group. The company plans to rebrand Sam’s Town under the Bally’s name in the near future.

What Bally’s Is Getting in the Deal

Sam’s Town Shreveport brings a 29,000-square-foot gaming floor with roughly 750 slot machines and 14 table games into the fold, along with a 514-room hotel tower. The property also includes multiple restaurants, a live entertainment venue, and convention and meeting space, rounding out a full-service gaming and hospitality destination that has operated in downtown Shreveport since Boyd Gaming took it over back in 2004.

Soo Kim, Chairman of Bally’s Corporation, called the closing “an important milestone” for the company’s regional expansion strategy. “We continue to expand our presence in key regional markets and invest in destinations with strong long-term potential,” Kim said, adding that Bally’s appreciated “Boyd Gaming’s partnership and professionalism throughout this process” as well as the Louisiana Gaming Control Board’s review of the transaction.

A Bigger Footprint in Louisiana and Beyond

With Sam’s Town now part of the fold, Bally’s domestic casino portfolio grows to roughly 20 properties spanning 11 states, on top of its casino in Newcastle, England, a golf course in New York, and horse racetracks in Colorado, with another planned in Wyoming. The company also runs the Bally Bet sports betting and iGaming platform across 14 North American jurisdictions and holds a majority stake in lottery technology provider Bally’s Intralot.

Louisiana in particular has become a growing hub for Bally’s, with the company also operating properties in Baton Rouge. Kim reiterated that “Louisiana is an important market for our company, and we are excited about the opportunities ahead,” noting that Bally’s will work closely with regulators, local leaders, and Sam’s Town employees to ensure a smooth transition.

The deal is also drawing attention beyond the gaming industry. Rapper and entrepreneur Curtis “50 Cent” Jackson, who has invested in Shreveport’s entertainment district, welcomed the acquisition and pointed to the potential for further development in the area. “Together, we have an opportunity to create new entertainment, dining and retail experiences that attract visitors, support local businesses and contribute to Shreveport’s continued growth,” Jackson said. “I look forward to working with Bally’s to help build something that benefits the community for years to come.”

Bally’s says it will prioritize integrating Sam’s Town into its broader operations while assessing opportunities to enhance the property’s offerings down the line. For bettors keeping an eye on the regional casino landscape, unified ownership of two adjacent riverboat casinos could eventually mean combined loyalty programs, joint promotions, or a broader entertainment push in the Shreveport-Bossier corridor — the kind of consolidation that’s become increasingly common as regional operators like Bally’s look to squeeze more value out of markets where they already have a foothold. Bettors interested in tracking odds and promotions across the industry can find current offers on our casino promotions hub.